Series B, Mid-Sized Edtech

Client

Edtech Series B

Location

New York, NY

Project Category

Education

Service Provided

SEO, Content

company & objectives

A VC-backed, award-winning edtech company offering accredited degrees and college courses. Their mission is to expand access to quality education and reduce student debt.

Semforce led content operations, managing a 14-person team, producing up to 25 articles monthly, leading SEO strategy, editorial quality, and YouTube strategy.

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KEY challenges

The edtech company’s SEO system was broken. Writers weren’t following briefs, processes were inconsistent, and foundational SEO knowledge was lacking across the team.

our SOLUTION

We built a centralized “control tower” to manage content systems. Created SEO training videos and improved onboarding.

Standardized editorial workflows and refreshed old content. Scaled content production and added freelance support. Took over YouTube SEO strategy and cadence planning. Implemented conversion-focused content tied to buyer journeys.

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results

CLIENT FEEDBACK

Semforce was an indispensable resource as we stood up an SEO program. They managed everything. If you need to stand up or grow an SEO program, Semforce is your go-to..

-- Edtech Director of Content